A passion project of 11+ years
Geekcats — my own little world
An original cartoon IP I drew, shaped and grew from zero — purely from love of cute, characterful design. The Geekcats became a community, a merchandise line, and eventually the mobile games Cat Match and Back to Home.
Read the comic strips
11 yrs
Of original IP
100k+
Facebook fans
2010
Top Blog award
2 games
Cat Match & Back to Home
How it began
Building an original cartoon IP from zero — creating consistent, high-quality characters and content twice weekly while simultaneously managing an e-commerce operation, customer service, and growing a community of fans with no marketing budget.
How I grew it
Developed a sustainable creative production system: weekly strip schedules, a character bible, merchandise design and production, and active community engagement. The IP evolved over 11 years, eventually becoming the foundation for two mobile games.
Where it went
Built a brand with 100,000+ Facebook fans, a Top Blog award (2010), and an active merchandise line. The original characters were later adapted into two mobile games (Cat Match and Back to Home), proving the long-term viability of the IP.
The comic strips
Where it all started — everyday cat life with Mike, Nina and Isis. Originally published in Portuguese on geekcats.com and Facebook — open a strip to read it in English.
From comics to playable games
The Geekcats jumped off the page into two mobile games — here's what I made for each one.
Cat Match
The Geekcats turned into a colourful, easy-to-learn puzzle game.
Cat Match is a casual mobile game built in Unity and released in Brazil, where it reached around 1,000 daily active players.
I was responsible for all of the visual content — characters, UI, icons, textures and in-game assets — and I also built the levels and the progression system, turning a base Unity template into a fully customised game with its own identity.
~1,000
Daily active players
Android & iOS
Free game, released in Brazil
All visuals
Characters, UI, icons & levels
- Character design (2D & 3D)
- UI/UX design
- Level design
- Progression
- Texturing
- Visual branding
Made with Unity · Illustrator · Photoshop
View on ArtStationBack to Home
The Geekcats in 3D, dashing through the city streets.
Back to Home is a stylized endless runner made in Unity, where I redesigned the whole visual identity of a template project.
I replaced the default characters with the Geekcats — fully modeled, textured and animated for real-time mobile — and adapted the UI to match the new, playful theme. The game was released only briefly before being cancelled, but it was a great exercise in turning a template into a unique, stylized 3D game.
3D
Characters modeled, textured & animated
Unity
Real-time mobile runner
New look
UI & visual identity redesign
- Character design
- 3D modeling
- Texturing
- Animation
- UI redesign
- Unity integration
Made with 3ds Max · Unity · Photoshop
View on ArtStation