Team Leader & Quality Supervisor
Creators3D / Hexa3D · Jul 2020 – Sep 2022
The challenge
Managing 200+ 3D artists and 30 Feedback Managers across 9 countries (Spain, Italy, Russia, India, Colombia, Mexico, Brazil) to deliver thousands of AR assets for Amazon and Wayfair — consistently meeting strict technical specifications despite language barriers, different toolsets, and timezone differences of up to 12 hours.
The approach
I designed a tiered feedback system using annotated visual references and side-by-side comparisons with target benchmarks — replacing text-only critiques that failed across language barriers. I then trained 30 'Feedback Masters' (senior artists acting as quality ambassadors in regional sub-teams), which multiplied review efficiency without requiring my direct involvement at every level.
The outcome
Rework cycles dropped significantly as artists internalized the quality language. Assets reached final approval faster, and the team's shared visual vocabulary became a competitive advantage for Hexa3D's Amazon AR pipeline — scalable across hundreds of artists without sacrificing consistency.